From Incremental to Exponential: How Large Companies Can See the Future and Rethink Innovation (Hardcover)
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"This timely book reminds us that innovation is agnostic about where it's created."
--Satya Nadella, CEO, Microsoft
Over and over, we see big legacy businesses getting beaten to the punch by energetic little start-ups. It seems like innovation can come from only the bottom up or from the outside in. But tech experts Vivek Wadwha and Ismail Amla are here to tell you that "big equals slow and stodgy" is a myth. Based on decades of experience working with both the world's leading brands and disruptive start-ups, this book explores the opportunity legacy companies have to create new markets, supercharge growth, and remake their businesses by combining the mindset and tool belt of start-ups with the benefits of incumbency: boatloads of customer data, decades of brand equity, robust distribution channels, enormous financial assets, and more.
Wadhwa and Amla go deeply into why the pace and dynamics of innovation have changed so dramatically in recent years and show how companies can overcome obstacles like the Eight Deadly Sins of Stasis. Equally important, they provide a playbook on how to use their insights in your own company, team, or career. This fast-paced, anecdote-rich story rethinks modern innovation--a book every manager, executive, and ambitious employee will want to read.
About the Author
Vivek Wadhwa has been researching and teaching technology development and innovation for over a decade at leading universities such as Stanford, Duke, Harvard, and Carnegie Mellon. He is a regular keynote speaker and has been a globally syndicated columnist for the Washington Post and a contributor to publications such as the Wall Street Journal, Fortune, MarketWatch, and the Hindustan Times. Ismail Amla is chief growth officer of Capita. He is responsible for overseeing innovation efforts at Capita and both internal and client-facing transformation efforts globally. Alex Salkever is the coauthor with Vivek Wadhwa of The Immigrant Exodus, The Driver in the Driverless Car, and Your Happiness Was Hacked.
“Vivek and Ismail offer a powerful set of examples and tools for incumbent businesses.”
—Satya Nadella, CEO, Microsoft
“Technology is indeed moving faster and upending entire industries. Companies that can learn the new rules of innovation stand to benefit from these disruptions. Vivek and Ismail’s book provides an invaluable road map for business executives in how to reinvent their companies—and own the future. It is a wonderful read!”
—Indra Nooyi, Former CEO of PepsiCo
“Building from the authors’ deep experience, this fast-paced, action-packed book delivers real insights from Vivek and Ismail. It’s a wake-up call to anyone running a company but also a positive playbook of those breakthrough responses that could make the difference between success and failure—boosting innovation metabolism and increasing the chances of survival.”
—Lynda Gratton, Professor of Management Practice, London Business School, and coauthor of The New Long Life
“Wadhwa, Amla, and Salkever have accomplished the impossible by giving readers the secrets of keeping the spirit of revolution forever young, in the spirit of Thomas Jefferson, Bob Dylan, and Steve Jobs. Through the authors’ own experience and the wisdom of many tech titans, the book prepares business builders to create and reinvigorate innovation as a way of life and as the core DNA of enterprise, anticipating the strategic, market, staffing, and leadership pitfalls so many trip over when success leads to unexpected new jeopardy. Business leaders at every stage of their careers and their business lives will find vital lessons in this book. The biggest surprise . . . is that it was not written before.”
—Jeff Sonnenfeld, Senior Associate Dean for Leadership Studies and Lester Crown Professor in the Practice of Management, Yale School of Management