Browse Books: Business & Economics / Advertising & Promotion

Imperial Persuaders: Images of Africa and Asia in British Advertising (Studies in Imperialism) Cover Image
$32.34
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Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity Cover Image
By Janeen Arnold Costa (Editor), Gary J. Bamossy (Editor)
$92.40
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The Low-Income Consumer: Adjusting the Balance of Exchange Cover Image
$78.00
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Promotional Culture: Advertising, Ideology and Symbolic Expression (Published in Association with Theory #14) Cover Image
$76.20
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Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries (Routledge Communication) Cover Image
$126.00
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Public Relations as Relationship Management: A Relational Approach to the Study and Practice of Public Relations Cover Image
$71.94
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Persuasive Imagery: A Consumer Response Perspective (Advertising and Consumer Psychology) Cover Image
By Linda M. Scott (Editor), Rajeev Batra (Editor)
$192.00
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Diversity in Advertising: Broadening the Scope of Research Directions (Advertising and Consumer Psychology) Cover Image
By Jerome D. Williams (Editor), Wei-Na Lee (Editor), Curtis P. Haugtvedt (Editor)
$192.00
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Sex in Consumer Culture: The Erotic Content of Media and Marketing (Routledge Communication) Cover Image
By Tom Reichert (Editor), Jacqueline Lambiase (Editor)
$126.00
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Advertising and Consumer Culture: A Special Issue of Mass Communication & Society (Mass Communication and Society #4) Cover Image
$58.74
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Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing) Cover Image
$68.34
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Relationship Marketing (Chartered Institute of Marketing) Cover Image
$65.94
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