Browse Books: Business & Economics / Consumer Behavior

The Future of Private Equity: Beyond the Mega Buyout By Mark Bishop Cover Image
$74.99
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The Power of Communicating the Family Firm Status: The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness (Familienunternehmen Und Kmu) By Margarete Rosina Cover Image
$124.99
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Advances in Advertising Research IX: Power to Consumers (European Advertising Academy) By Verolien Cauberghe (Editor), Liselot Hudders (Editor), Martin Eisend (Editor) Cover Image
By Verolien Cauberghe (Editor), Liselot Hudders (Editor), Martin Eisend (Editor)
$199.99
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Advances in Advertising Research X: Multiple Touchpoints in Brand Communication (European Advertising Academy) By Enrique Bigne (Editor), Sara Rosengren (Editor) Cover Image
By Enrique Bigne (Editor), Sara Rosengren (Editor)
$187.49
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Origins of Shareholder Advocacy By J. Koppell (Editor) Cover Image
By J. Koppell (Editor)
$174.99
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Financial Crisis, Labour Markets and Institutions (Routledge Frontiers of Political Economy) By Sebastiano Fadda (Editor), Pasquale Tridico (Editor) Cover Image
By Sebastiano Fadda (Editor), Pasquale Tridico (Editor)
$66.19
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Museum Marketization: Cultural Institutions in the Neoliberal Era By Karin M. Ekström (Editor) Cover Image
By Karin M. Ekström (Editor)
$58.69
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Brands: Interdisciplinary Perspectives (Routledge Interpretive Marketing Research) By Jonathan E. Schroeder (Editor) Cover Image
By Jonathan E. Schroeder (Editor)
$250.00
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Lived Economies of Default: Consumer Credit, Debt Collection and the Capture of Affect (Cresc) By Joe Deville Cover Image
$200.00
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Motherhoods, Markets and Consumption: The Making of Mothers in Contemporary Western Cultures (Routledge Interpretive Marketing Research) By Stephanie O'Donohoe (Editor), Margaret Hogg (Editor), Pauline Maclaran (Editor) Cover Image
By Stephanie O'Donohoe (Editor), Margaret Hogg (Editor), Pauline Maclaran (Editor)
$74.94
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Diversity in Advertising: Broadening the Scope of Research Directions (Advertising and Consumer Psychology) By Jerome D. Williams (Editor), Wei-Na Lee (Editor), Curtis P. Haugtvedt (Editor) Cover Image
By Jerome D. Williams (Editor), Wei-Na Lee (Editor), Curtis P. Haugtvedt (Editor)
$200.00
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Diversity in Advertising: Broadening the Scope of Research Directions By Jerome D. Williams (Editor), Wei-Na Lee (Editor), Curtis P. Haugtvedt (Editor) Cover Image
By Jerome D. Williams (Editor), Wei-Na Lee (Editor), Curtis P. Haugtvedt (Editor)
$78.69
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